Want to learn how to get leads with Twitter – or if you already are, how you can double or even triple or more the number of leads you get with Twitter?

1. Build a targeted Twitter audience
This step is a must. There’s no avoiding this step. You absolutely have to build a targeted Twitter following and connect with the right people.

If you don’t, you’ll be promoting your tweets to people who aren’t interested in what you have to offer – not a great strategy. So how do you grow a targeted Twitter following? By following the people you want as customers.

One effective method is to follow people who are tweeting and retweeting about a topic relevant to your business.

2. Know the 3P of marketing
They are essential for every social media platform.

The 3Ps of marketing are:
– Purpose: Tweets that adds value to your followers.
– Personal: Personal tweets about you and your business.
– Promotional: Tweets that sells, sells, sells.

Give your followers something that they can learn from, earn their trust, and eventually they will buy. Add personality to your tweets to connect with your audience.

Understand the 3Ps then find a ratio of your tweets that that fits the 3Ps and works for you.

3. Launch a contest
Everyone loves a contest! The best part about contests is they require (or should) entrants to share their email. With third party platforms like Wishpond, you can  create entry forms that require users to give you their email address to participate.

Plus you can introduce a viral component. People are likely to tweet and retweet if they know it will double their chances of winning your contest. Photo contests will make people want to share on social media even more (especially Twitter).

4. Utilise Twitter ads
Twitter ads are a great way to generate more leads. They allow you to focus on your target market and get their attention instantly.

5. Respond to tweets quickly
As a social media manager for many years, I found this trick to WORK. If someone mentions your brand on Twitter, make sure that you respond to the tweet ASAP. It doesn’t matter if it’s positive or negative. Answer it as soon as you see it.

Tip : Use Twitter Advanced Search to easily find mentions of your business on Twitter when you’re NOT tagged in the tweet.

People love it when businesses respond to them quickly. It shows that they are heard, that you care, and it shows appreciation for your followers (potential or current customers).

6. Tweet relevant people about your product
For some, this approach may be spammy. However, if you’re short on time and want to increase leads, this kind of Tweet activity can work for you.

What you can do is tweet relevant people about your business, product or service. The key is making sure you’re varying those tweets and not sending the exact same one over and over.

Personalise each tweet, use their name and say something like : @askaaronlee Hey Aaron, we’ve created a new _____ that ________.
That way it looks more personalised and, most importantly, human. You might be thinking, does this method work? YES!

7. Include a Call To Action in your bio
People are visiting your profile. And if you’re following relevant people, they’re going to read your bio. It’s just how it works, they see they have a new follower in their notifications and it’s just natural for them to cruise on over to your profile and check you out. Think about what will interest your target market, then GIVE it to them for free.

Give away eBooks, samples, etc. Find out what your customers want. If you don’t know what they want, ask your current subscribers and find out what they want. Create a short survey to find out. Compile what you learned and give that away.

Offer something exclusive or compelling. Add a call to action in your bio. This method will work better than the usual ‘subscribe to my blog here’ method that I see many do.

8. Pin your tweets to the top
Pin your tweets to the top. Remember, people are visiting your Twitter profile. When they do, the first thing they are going to see is your first tweet. Just like in step 7, you can offer them something of value for free – well, in exchange for their email address of course.

To learn how to pin a Tweet and a neat trick most people don’t know, check out this video:

9. Start a blog to compliment Twitter
Recently I wrote on Mark’s blog on how to become an influencer. In the post, I spoke about the need for a blog to add substance to what you’re doing. Mark calls this “rich content.”

Just having a Twitter account isn’t going to cut it. You need to continue to add value. Twitter is only limited to 140 characters and that’s not enough. With a blog you can provide long-form posts that provide true value and establish you as an industry expert that people will want to do business with.

Creating a blog allows you to share in-depth. Like this article that you’re reading. When people like what you’re reading, they are more likely to subscribe to what you have to offer because they’ll want more.
It’s pretty simple. Give them what the value they want, and they will give you what you want.

Summary :
If you’re serious about Twitter marketing then these tips will definitely help you generate more leads. Nothing is going to happen overnight. Keep at it.

Twitter will produce quality leads from your efforts. What do you think? Who else do you think will benefit reading this blog post? Don’t forget to share it when them.

Source article credit to SocialQuant